How do you ensure your story lands? What are the secrets to a successful pitch to media? This half-day workshop will give you practical insights into successful media pitching and how to develop effective working relationships with journalists.

Successful Internal Communications practitioners need to be up to speed with best practice in the field in order to inform and engage with their organisation’s employees and stakeholders. The PRII Certificate in Strategic Internal Communication will develop the skills communication professionals need to effectively develop and implement the internal communications strategy for their organisation.

This practical half-day workshop equips PR practitioners with essential skills for leveraging generative AI in their daily work.

This comprehensive workshop combines in-person and virtual learning to equip PR professionals with practical AI implementation skills and also addresses ethical considerations and industry impact.