Training and Events

The role of a communication professional is evolving rapidly, with new challenges emerging daily. Yet, the foundation of delivering strategic value and building strong relationships remains constant. This PRII Certificate Course will enhance your network, hone your strategic thinking, and develop the key competencies and management skills needed to succeed in a dynamic and fast-changing industry—and accelerate your career.

How do you ensure your story lands? What are the secrets to a successful pitch to media? This half-day workshop will give you practical insights into successful media pitching and how to develop effective working relationships with journalists.

Successful Internal Communications practitioners need to be up to speed with best practice in the field in order to inform and engage with their organisation’s employees and stakeholders. The PRII Certificate in Strategic Internal Communication will develop the skills communication professionals need to effectively develop and implement the internal communications strategy for their organisation.

This practical half-day workshop equips PR practitioners with essential skills for leveraging generative AI in their daily work.

This comprehensive workshop combines in-person and virtual learning to equip PR professionals with practical AI implementation skills and also addresses ethical considerations and industry impact.

Join us on Thursday, 10 April at 3:30 to 5:00 pm in The Snug in Huckletree Dublin on Pearse Street, Dublin 2 for the Briefing Session on 'how to win' the PRII Communication Impact Award 2025.

Designed for communicators working in government departments; public agencies; or semi-state organisations the PRII Certificate in Strategic Public Sector Communications has a purposeful focus concentrating on the skills to create, develop and implement the organisation’s communications strategy and how to plan and execute effective PR campaigns to deliver on the organisations objectives.

This on-demand e-workshop provides a detailed but straightforward, practical guide to the Lobbying Act 2015, registering for the Register of Lobbying and submitting returns.