This comprehensive workshop combines in-person and virtual learning to equip PR professionals with practical AI implementation skills. The workshop explores AI applications across PR functions, from campaign planning to evaluation, while addressing ethical considerations and industry impact.
02 April - Day 1 (In-Person, Clayton Hotel Burlington Road):
- Strategic overview of AI in PR
- Core tools: ChatGPT, Claude, Google Gemini, etc
- Campaign integration strategies
- Ethical frameworks and industry implications
- Examples and group exercises
- Networking opportunities with peers
23 April - Day 2 (Online):
- Content creation and media relations automation
- Evaluation and measurement techniques
- Real-world application exercises
- Resource sharing and future learning pathways
Who is this course for?
Suitable for PR practitioners seeking to integrate AI into their work. No prior AI knowledge required, though basic PR understanding is essential.
Equipment:
Participants need laptops for both sessions. The online session requires stable internet connectivity and webcam access.
Post-Course Support:
Includes additional post course learning materials including custom GPT and study guide
Trainer
