Highly practical in nature, this workshop combines a mix of presentation, discussion and hands-on exercises to help you approach the challenge of press release writing with confidence. The workshop specifically addresses:
- Press releases - how to produce them, the facts and ideas, the detail, the style and presentation
- Eye catching headlines - what works well and what doesn't
- The sins that send press releases into bins
- News delivery: traditional and Web 2.0 - multimedia news releases, blogs, RSS feeds, social networking sites
- The "news factor" judgement journalists apply to your announcement
- Picture power - the use of video and photography to create a story
Format:
Live online workshops will be delivered by trainer, Frank Dillon across two mornings:
- Thursday, 08 May: 10:00-12:30
- Thursday, 15 May: 10:00-12:30
Participants will be given a practical writing assignment to complete before the second session and will receive feedback during that class.
Afterwards, participants will have access to a dedicated workshop resource webpage including video recordings, notes and relevant materials.
Key topics covered:
- How to categorise news to correctly target journalists
- How to use news ‘triggers' to source and develop stories
- How to structure your content; and also
- Examines distribution channels for both new and traditional formats
Trainer
