The workshop specifically addresses:
- Press releases - how to produce them, the facts and ideas, the detail, the style and presentation
- Eye catching headlines - what works well and what doesn't
- The sins that send press releases into bins
- News delivery: traditional and Web 2.0 - multimedia news releases, blogs, RSS feeds, social networking sites
- The "news factor" judgement journalists apply to your announcement
- Picture power - the use of video and photography to create a story.
One of our most popular workshops, delivered as an e-workshop.
Participants will have access to a dedicated e-workshop resource webpage including notes and relevant materials as well as participating in a live online workshop delivered by Frank Dillon on Thursday morning 21 & 28 November 10am to 12:30pm.
Participants will be given a practical writing assignment to complete before the second session and will receive feedback during that class.
Over the two mornings this e-workshop will show you:
- How to categorise news to correctly target journalists;
- How to use news ‘triggers' to source and develop stories;
- How to structure your content; and also
- Examines distribution channels for both new and traditional formats.
At the end of the e-workshop you will have enhanced your understanding of the principles of good news releases and their role in media relations.
Highly practical in nature, this e-workshop combines a mix of presentation, discussion and hands-on exercises to help you approach the challenge of press release writing with confidence.
Trainer
