This half-day course (10am — 12:30pm) will give you the practical insight into developing effective working relationships with journalists and how best to present your announcement, personality, event or story to ensure take up.
TOPICS COVERED:
- Understanding the PR objectives for a story
- Media landscape, segmenting audiences
- Preparing your pitch
- Choosing your target media
- Media lists
- Pitching to the appropriate media outlet
- What the journalist needs from PR professionals, & what they don’t
- Delivering your pitch - How to present material professionally & sell it in successfully
- Communicating information, facts & arguments as quickly, clearly & concisely as possible
- Supplying material to the media
- Creating angles for the media
- Exclusives - presenting an idea or slant that hasn’t been offered to anybody else
- Evaluating media relations
Trainer
