This half-day course (10am — 12:30pm) will give you the practical insight into developing effective working relationships with journalists and how best to present your announcement, personality, event or story to ensure take up.

TOPICS COVERED:

  • Understanding the PR objectives for a story
  • Media landscape, segmenting audiences
  • Preparing your pitch
  • Choosing your target media
  • Media lists
  • Pitching to the appropriate media outlet
  • What the journalist needs from PR professionals, & what they don’t
  • Delivering your pitch - How to present material professionally & sell it in successfully
  • Communicating information, facts & arguments as quickly, clearly & concisely as possible
  • Supplying material to the media
  • Creating angles for the media
  • Exclusives - presenting an idea or slant that hasn’t been offered to anybody else
  • Evaluating media relations

Trainer

Frank Dillon

Frank Dillon

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