Internal Comms Masterclass - Delivering value for your organisation

Joanna Parsons

CEO, The Curious Route

Joanna Parsons is CEO of The Curious Route, an internal communication consulting practice based in Dublin, Ireland.

She runs workshops, trainings and consultations with some of the biggest brands in the world to help them communicate better with their employees. Joanna also runs her own membership community, The Curious Tribe, where internal communicators can work directly with Joanna for support, training and coaching. 

Joanna is a published author, with her first book “Innovative Internal Communication: How Creativity, Curiosity and Technology can Create Lasting Impact” published by Kogan Page in August 2024.  Joanna is also an avid content creator and you can follower her on LinkedIn, YouTube and TikTok.

Before launching her own business, Joanna gained over a decade of in-house experience leading internal communication functions in a variety of industries, including financial services and tech. She was the first-ever Head of Internal Communications in An Garda Siochana, the national police force in the Republic of Ireland.

Joanna has won many awards for her work over the years including ‘Best Internal Communication’ in the prestigious Public Relations Institute of Ireland Awards and was a finalist for “Leader of the Year” in the global Gartner Marketing & Communication Awards 2023. She has been awarded a Fellowship from the Institute of Internal Communication in recognition of her significant contributions to the profession and outstanding achievements in her career. She sat on the Board of Directors with the Institute of Internal Communication for 3 years.

 A trained sociologist, Joanna has deep skills in research, analysis and is known for her thoughtful approach to her work.