Measurement & Evaluation in PR Webinar

The Barcelona Principles, the international standard for public relations and communications measurement, are key criteria used in judging entries in the PRII Communication Impact Awards.  The Judges of the Awards will, for example, be paying particular attention to how entrants demonstrate the outcomes and IMPACT of their work.
 
Awards aside, an understanding of the application of these principles is crucial for any PR professional. This webinar will outline the principles and help you demonstrate how public relations and communication work contributes to organisational and business success.

Format:

Live online webinar will be delivered by PRII CEO Dr Martina Byrne on:

• Wednesday, 07 May: 11:00-12:30

Afterwards, participants will have access to a dedicated webinar resource webpage including the video recording, notes and relevant materials.

Key topics covered include:

• Importance of clear SMART objectives
• How strategy should clearly underpin objectives
• Assessing performance against objectives and within context
• The distinction between measurement and evaluation