NEW! PRII Certificate in PR Account Management

The role of a communication professional is evolving rapidly, with new challenges emerging daily. Yet, the foundation of delivering strategic value and building strong relationships remains constant. This PRII Certificate Course will enhance your network, hone your strategic thinking, and develop the key competencies and management skills needed to succeed in a dynamic and fast-changing industry—and accelerate your career.

This course is accredited by the Public Relations Institute of Ireland - the professional body for communications and PR in Ireland.

Who will benefit from this course?

Early career executives in PR agencies or in-house teams moving into or recently appointed to an Account Management role.

Professionals with 2 to 4 years' experience who want to progress their career with confidence while adding value for their employers.

Learning outcomes

On successful completion of this programme you will:

Understand best practice client relationship management
Be able to actively and efficiently manage multiple client portfolios
Understand the key concepts of project management
Be able to demonstrate your contribution towards meeting client business/organisational objectives

Course Format & Delivery

This course is being delivered using a blended online approach. This will consist of:

(i) Live online lectures to discuss core material;

(ii) A series of pre-recorded video lectures which participants can watch in their own time (the videos will be posted on a dedicated course resources webpage and then students will have the opportunity to discuss the content during the following week's live online session);

(iii) In-person session at a Dublin venue;

(iv) Self-directed learning with dedicated course resources webpage.