More and more PR and communications professionals are leveraging the power of audio to reach and engage customers, clients, colleagues and stakeholders. This course explores how podcasting can enhance brand storytelling, thought leadership, and audience engagement. From strategy and format selection to recording, editing and distribution, you’ll gain hands-on skills to produce high-quality podcasts that help you achieve your communication goals.
Format:
Live online workshops will be delivered by trainer, Patrick Haughey across two mornings:
- Thursday, 01 May: 10:30-13:00
- Tuesday, 13 May: 10:30-13:00
Afterwards, participants will have access to a dedicated workshop resource webpage including video recordings, notes and relevant materials.
Key topics covered:
- The podcast landscape – the increasing popularity of the medium and what's driving its continued growth
- Why businesses and organisations are investing in podcasts
- Identifying goals, target audiences, and content themes
- Choosing the right format and crafting compelling narratives
- Structuring episodes for maximum engagement
- Recording, editing, and integrating sound elements effectively
- Publishing and promoting podcasts across major platforms
- AI tools that enhance editing, production, and distribution
Learning Outcomes:
By the end of this course, participants will:
- Understand the strategic value of podcasting in PR and Communications
- Develop a podcast concept that aligns with their organisation’s goals
- Learn how to record and edit professional-quality audio content
- Master storytelling techniques to create engaging episodes
- Distribute and promote podcasts effectively to reach the right audience
Trainer
