PRII Census 2025

PRII has launched its third nationwide research study of those working in the public relations and communications in Ireland. Open to both PRII members and non-members, we aim to understand who is working in the sector, what they do, their education and skills, their salaries, and their career experiences and expectations.

This data will also allow us to extrapolate the economic contribution of the sector to the Irish economy and inform the member services provided by the PRII now and in the future.

The Census is conducted every three years and is administered by our research partner, Amárach, an independent market research agency. Your responses will therefore be entirely confidential, and no information provided will be identifiable either at a personal or organisation level.

This initiative aligns with the PRII five-year Strategy (VISTA), which aims to provide our members with the most up-to-date information on current and emerging issues, practices and behaviours in public relations and communications.

It will only take 12-15 minutes to complete, and we only ask this every 3 years. You won’t need to have any records, etc., to hand to complete it. You can start the survey and return to where you left off as long as you use the same device.

As the survey is quite comprehensive, if possible, we suggest using a laptop, PC, or tablet to complete it as this will give the best experience.

Everyone who participates will have the option to enter a draw for a chance to win one of FIVE complimentary tickets to the PRII’s annual conference in October 2025.

Click here to fill out the survey. Thank you for your contribution to this vital research!

If you have any queries, email [email protected].