The Public Relations Institute of Ireland (PRII) is delighted to announce the inaugural PRII Communication Impact Awards for those working in public relations and communications in Ireland. This Awards programme will recognise the positive contribution of communications work across Ireland, celebrating individuals and teams across all sectors, for their creativity, strategy and innovation.

The PRII Communication Impact Awards will not only celebrate outstanding talent but will also demonstrate the vital role of public relations, internal communication, and public affairs, in Irish society, culture, business, and policymaking. Entry will be open to both PRII members and non-members with submissions managed through a special portal on this platform.

This initiative aligns with the PRII five-year Strategy (VISTA) which aims to elevate the recognition of communications' essential role.

Unique in their focus on real-world impact, these Awards will be judged by a distinguished panel of experts including academics, journalists, experts in measurement and evaluation, peer professionals in marketing communications and senior public relations practitioners. The Judges will assess how campaigns have influenced stakeholders, driven engagement, and contributed to organisational or societal objectives, alongside media coverage and brand visibility.

A glamorous awards ceremony will take place in September at the elegant Wintergarden, National Gallery.

The PRII has also announced DMG Media as its official Media Partner for the Awards.

Key Dates & Entry Details

  • Eligibility period: Work completed between 1 June, 2024 and 31 May, 2025
  • Briefing Event 'How To Win a PRII Impact Award!': 10 April. In person in a Dublin city centre location (tbc).
  • Entries open: 22 April 
  • Entries deadline: 5 June 
  • Shortlists announcement: 29 July
  • Awards Ceremony: 12 September at The Wintergarden, National Gallery of Ireland, Dublin 2
  • The awards are open to PRII members and non-members, with special rates available for charities. All entries will be managed through a special portal on this MyPRII digital platform, ensuring a seamless and transparent submission and judging process.
  • A campaign can be entered in one or more categories but we strongly recommend it is re-written to suit the categories' differing priorities and objectives.

  • Entry Fees:

    PRII Members  €200 per entry

    PRII Members in Registered Charity (special rate) €175 per entry

    Non-members €300 per entry

Awards Categories

The PRII Communication Impact Awards will feature 14 categories which highlight the diversity and significance of modern communications work:

  • Best Communication Campaign of The Year:​​​​​​​ The overall award for an outstanding campaign with measurable impact.
  • Most Impactful Print/Broadcast Media Campaign: Recognising compelling earned media campaigns that captivated audiences.
  • Most Impactful Digital/Social Media Campaign: Honouring innovative, high-engagement digital campaigns (excluding paid placements).
  • Best Crisis/Issues Communication Project: Showcasing excellence in crisis/issues communication and reputation management.
  • Best Internal Communication Project: Rewarding internal communication work that enhanced employee engagement and organisational culture.
  • Best Integrated Communication Campaign: Celebrating multi-channel, holistic communication strategies.
  • Most Impactful Environmental, Social, and Governance (ESG) Communication Campaign: Highlighting initiatives that drive social good, corporate responsibility, and/or sustainability.
  • Best Application of AI Tools by a Communication Team: Recognising innovative and ethical use of AI in communications.
  • Most Impactful Public Affairs Campaign: Rewarding public affairs initiatives that influenced policy or public discourse.
  • Best Sponsorship Relationship: Honouring partnerships that delivered tangible benefits for both the sponsor and sponsored entity.
  • The PRII Pro of the Year & The PRII Up-and-Coming Pro of the Year: Recognising outstanding individual contributions at both early-career and senior levels.Open to PRII members working in consultancy and in-house.
    • Less than or 7 years working in communication
    • More than 7 years working in communication
  • The PRII Consultancy Team of the Year & The PRII In-House Team of the Year: Celebrating dynamic, high-performing communications teams. Open to PRII members working in consultancy and in-house.

An Evening of Celebration

The awards ceremony on 12 September 2025 will take place at the elegant Wintergarden, National Gallery, promising a glamorous and fun evening for Ireland’s communication sector.

With DMG Media as the confirmed official media partner, the winners and their achievements will receive significant sector recognition and publicity.