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07 May 2024

Generative Artificial Intelligence (AI) and Public Relations Work

Last year, the International Communications Consultants Organisation published a piece of research which said that 25% of public relations leaders say they will never use AI tools such as ChatGPT. The report also said that just 4% were already using ChatGPT or similar. As we enter 2024 a lot has changed. To help members I’ve compiled a list of resources from a wide range of sources. I encourage you to dip in and out and begin or continue to inform yourself about these new technology tools.

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