2025 Edelman Trust Barometer
The research was conducted between 25 October and 16 November 2024.
Here are the top ten findings of the report:
- Majority hold grievances against government, business, and the rich
- Widespread grievance erodes trust
- Globalisation, recession, and technology fears are heightened
- Fear of discrimination surges
- The majority lack optimism for the next generation
- Low income mired in distrust
- 4 in 10 approve of hostile activism
- High sense of grievance puts pressure on business
- CEOs: Take action where you can make a difference and improve performance
- Business cannot do it alone: All institutions must help build trust to address grievance
Click here to download the full report.
