As the AI wars begin, should PR be using DeepSeek?
Developed by a Chinese company, DeepSeek's AI chatbot, R1, has taken the market by storm, becoming the most downloaded free app in the US within a week.
While the platform promises to revolutionise public relations with its advanced capabilities and cost-effective model, the article also reported a recent security breach that exposed one million users, raising concerns about misinformation and cybersecurity.
The article also shares insights about its potential and pitfalls from industry leaders who have used the platform.
As AI continues to evolve, PR professionals must navigate these new waters carefully, balancing innovation with responsibility. The future of PR is undoubtedly exciting, and platforms like DeepSeek are at the forefront of this transformation.
Maybe you’d like to check out the PRII Guidelines for the use of AI in PR launched last summer.
Click here to read the full article in PRWeek.
