Cannes Young PR Lions representing Ireland announced
In the Public Relations Category, out of the shortlisted teams, Fiona Peppard, MPRII, Account Director & Deirbhile Brennan, Account Manager from Wilson Hartnell, were selected to represent Ireland at the global festival this June.
The winning team were tasked with partnering with Spinal Injuries Ireland (SII) to craft an innovative campaign that raises awareness and supports the charity's vital initiatives and present their creative entry before the judging panel, including our CEO Martina Byrne. The teams' winning entry tapped into gamification to inform and change attitudes.
IAPI is hosting a Winners Showcase for all categories on Wednesday, 16 April, where all the winning teams will take to the stage to showcase their winning work. Click here for further information and to register for the event.
