Last year, the International Communications Consultants Organisation published a piece of research which said that 25% of public relations leaders say they will never use AI tools such as ChatGPT. The report also said that just 4% were already using ChatGPT or similar. As we enter 2024 a lot has changed.
To help members I’ve compiled a list of resources from a wide range of sources. I encourage you to dip in and out and begin or continue to inform yourself about these new technology tools.
