Global Alliance Approaching the Future 2024 Report – Trends in Reputation & Intangible Asset Management
Launched as part of their World PR & Communications Month, the report shows that reputation has emerged as a critical intangible asset, with 60% of professionals (those who took part in the survey) identifying it as their most valuable asset, and 70% reporting a significant increase in its importance over the past three years.
The report will be presented by Prof. Justin Green, President & CEO of Global Alliance, Ángel Alloza, CEO of Corporate Excellence Cetre for Reputation and Leadership and Clara Fontán, Director of Intelligence & Operations of Corporate Excellence Cetre for Reputation and Leadership.
Click here to watch the live stream of the launch.
