26 Sep 2024

Global Alliance Approaching the Future 2024 Report – Trends in Reputation & Intangible Asset Management

Global Alliance are launching their Approaching the Future 2024: Trends in Reputation and Intangible Asset Management report on 30 September at 1 pm online. The report will explore the key findings and trends shaping the future of reputation management.

Launched as part of their World PR & Communications Month, the report shows that reputation has emerged as a critical intangible asset, with 60% of professionals (those who took part in the survey) identifying it as their most valuable asset, and 70% reporting a significant increase in its importance over the past three years.

The report will be presented by Prof. Justin Green, President & CEO of Global Alliance, Ángel Alloza, CEO of Corporate Excellence Cetre for Reputation and Leadership and Clara Fontán, Director of Intelligence & Operations of Corporate Excellence Cetre for Reputation and Leadership.

Click here to watch the live stream of the launch.