21 Oct 2024

Global CommTech Report

Purposeful Relations in partnership with PRovoke Media published the Global CommTech Report 2024 recently. The report includes insights about how public relations, communications and corporate affairs professionals think about AI and technology.

Here are some key findings from the report:

Nearly half of respondents who took part in the survey considered AI skills essential for communications professionals
60% of respondents say their organisations lack an AI policy and haven’t received adequate training
The main perceived benefits of AI were timesaving (80%) and improved productivity (59%)
The greatest AI challenges were risk-related, including legal/copyright concerns (54%) and privacy/security issues (52%)
There was a misunderstanding of AI's potential impact across different PR disciplines, with many underestimating its potential role in areas like crisis communications and public affairs
In-house teams appeared to be more advanced in AI adoption compared to communication agencies, despite agencies' higher self-confidence in technology use.

Click here to read the full report.