10 Feb 2025

Navigating 2025: Insights from The Briefing

Mark O’Toole, MPRII and member of the PRII AI in PR Working Group recently hosted another instalment of ‘The Briefing’ for senior public affairs, communications, and business leaders in collaboration with Spencer Recruitment at The Minerva Suite in the RDS, Dublin.

The event featured insights and discussions on regulatory challenges, policy shifts, and business adaptation strategies post-elections in Ireland and the USA.

The panellists included:

  • Lucinda Creighton (CEO, Vulcan Consulting; Former Irish Minister for European Affairs) 
  • Ian Plunkett (Chief Marketing & Communications Officer, Alder Renewables and cofounder of the Blue Owl Group; Former Global Policy Comms Lead at Twitter & Coinbase) 
  • Mandy Johnston (CEO, Blue Yard Ltd; Broadcaster, who recently stepped away as presenter of Taking Stock on Newstalk; Former Government Press Secretary).

Co-founded by Mark, this event followed the inaugural session on AI last November, featuring journalist, Jeremy Kahn.

Mark is also the Course Director of our new Certificate in PR Account Management and former winner of the Young Communications Professional of the Year at the Awards for Excellence in Public Relations.

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