10 Mar 2025

Peppa Pig's Family Expands: PR Professionals Applaud

In a heartwarming announcement on ITV's Good Morning Britain, celebrity Mummy Pig from the beloved children's show Peppa Pig revealed she is expecting another piglet, a sister for Peppa! The news, part of a campaign by PrettyGreen for Hasbro, was celebrated with a TV interview on prime time breakfast TV and playful maternity photoshoots.

The campaign has garnered widespread praise on social and mainstream media, with PR professionals highlighting it as a great example of creative earned media that captivates and entertains in the tough Consumer market sector. PR Week shared some of the reactions and supportive posts by PR professionals.

PrettyGreen's managing director, Sarah Henderson, expressed pride in the campaign's success and the industry's supportive response. Among those piling on praise were the presenters of ‘When it hits the fan’, BBC Radio 4 programme dedicated to the PR sector.

This announcement not only brings joy to Peppa Pig fans (doesn’t it parents? 😊) but it is likely to be a major revenue boost to the Peppa Pig franchise globally. Also, a certain hyena family were unavailable for comment …

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