Radio Listenership Report
The results show that 3.43 million listeners (15+) tune into radio every weekday – that is daily radio listening at 80.0% of all adults. Listening levels ‘in the past week’ have increased to 90% of the Irish population.
More than half of Irish adults, 51.2% (down 0.6% since the previous report) tune into their local or regional station and 44.5% listen to a national station.
Among the younger 15-34-year audience, Local/Regional Radio is in the majority share position achieving a combined share of minutes of 61% (down 0.5%) versus 39% (up 0.5%) for National Radio.
Media coverage on the JNLRs last week highlighted that Oliver Callan’s morning slot on RTE Radio 1 now has a listenership above what Ryan Tubridy had in the same slot last year.
Click here to read the full report.