Striving and thriving: The Irish PR sector

An article by our CEO, Martina Byrne, reflecting on the growth of the public relations sector and the Institute itself was featured in Strategic Magazine last week.

The article highlights the contribution of the public relations and communications sector to the Irish economy over the past five years – which includes the years of pandemic lockdown. In 2019, the contribution was estimated at €1.2 billion and in 2024 it was estimated to have risen to €1.4 billion.

Relatedly, occupation data from the Central Statistics Office in Ireland shows the sector experienced a 20 per cent growth in jobs in that period and now employs over 3,300.

Click here to read the full article.