30 Jan 2025

Targets, workload, deadlines – what stresses PR pros the most?

A recent study by the UK-based communications agency Fox&Cat sheds light on the primary stressors affecting communications professionals working in agencies or consultancies.

The research, which surveyed participants in the agency's stress management programme, ‘Under the Tree’, in 2023 and 2024 in the UK, has unveiled some eye-opening statistics.

The findings highlight three main sources of stress:

Business Challenges: This category emerged as the most significant stressor. Within this, 'internal communications and culture' was identified as the leading subcategory, affecting 27% of respondents. This indicates a pressing need for better internal communication strategies and a healthier workplace culture.

Workload Challenges: Coming in second, 23% of professionals cited workload as a major stressor. The constant pressure to meet deadlines and manage multiple projects is taking a toll on their well-being.

Client-Agency Relationship: The third major stressor, reported by 19% of respondents, revolves around the dynamics between clients and agencies. Navigating these relationships can be challenging and often adds to the stress levels of communications professionals.

These insights underscore the importance of addressing these stressors to improve the overall well-being and productivity of those in the communications sector.

Click here to read the full article.

PRII Members benefiting from the Membership Assistance Programme.

It may sound counter-intuitive, but it is good to see that an increasing number of members are using the PRII MAP to access information, advice and counselling.

The fact is few, if any of us, breeze through life, so we are pleased that this PRII membership benefit is there when you need it, 364 days, 24 hours a day. It is 100% confidential - so we don't know the subjects talked about - but we do know that mental health matters, including work stress, are among the issues raised.

So, remember it's there for you. It's free and it's confidential and it's Your PRII MAP.

The PRII MAP was established in 2020 and is funded by the PRII Benevolent Fund.

The service is provided by trained professionals at Spectrum Life.