03 Apr 2025

The (International) Realities of Working in Communications with a smile!

Rana El Naggar, Partner and Head of PR and Business Development at Kenshō Mindful Communications (a UAE-based agency), recently shared on LinkedIn a humorous take on the quirks of working in PR and communications. Her post, titled "Tell me you work in Comms without telling me you work in Comms,” captures the unique challenges and frustrations that PR professionals worldwide have in common.

See which ones you recognise…

Here are her top 10 insights:

1. “Sorry to bother you on a weekend…” (But you still check the email. Every time.)
 
2. “No, I can’t get you on CNN tomorrow morning.”
 
3. You correct your friends’ grammar on their Instagram captions. And feel no shame.
 
4. Crises only ever start after 5 pm on a Friday. It’s a rule.
 
5. The idea isn’t “out of the box” enough… but also not “realistic” enough. Cool, cool.
 
6. “Can you make it viral?”
 
7. You sent me something? On Teams? Zoom? WhatsApp? Slack? Email? Careem Box?
 
8. You’ve made peace with the fact that no one really knows what you do, including your parents.
 
9. You’ve done that polite-but-dying-inside smile when someone says, “We just need a quick edit.”
 
10. Your camera is 80% screenshots of badly spaced text and rogue apostrophes.

Rana's list is not only relatable but also highlights the often-overlooked aspects of working in comms. Whether you're in PR or any other communication role, we hope they bring a smile to your face and remind you that you're not alone in navigating the wide and wild world of comms!

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