11 Nov 2024

Trump's victory a wakeup call for mainstream media

The recent election in the US and the Republicans and Donald Trump’s win was a wake-up call for mainstream media says, PR Week.

‘In the US, it is no secret that partisan media dominates. However, the response of the voting public has caught the media off-guard.

Media pundits were not just off the mark, they were on another playing field, out of sync with the sentiment of the American voter.‘

Of the many outcomes to consider, the article says, this election has focused attention on - the relevance of mainstream media and the bigger question regarding how much engagement and insight it really delivered.

Click here to read the full article.

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