Understand the role of advertising in Irish people's lives
In a recent episode, focusing on how to interpret and understand advertising and its role in Irish people's lives, Laura Costello, Ireland Lead at Purpose Disruptors and Head of Sustainability & Planet Services, THINKHOUSE was interviewed.
Laura discussed their first citizen report for Ireland (which we carried in an earlier Digest) which highlighted what Irish people believe a ‘good life’ looks like for them in the year 2030. The Good Life 2030 Ireland project, funded by Creative Ireland as part of the Creative Climate Action Fund, THINKHOUSE, and Purpose Disruptors, found that the key finding in both Ireland and the UK is that nothing matters more than feeling connected.
PRII supports the vision and work of Purpose Disruptors.
The full episode is available to listen to here.