What The Leading Edge of AI In PR Looks Like
The article says these global agencies demonstrated how forward-thinking firms are already deploying AI in a strategic role that impacts planning and strategy, message development and more, all the way through to measurement and evaluation.
It discusses the use of AI as a tool for better, smarter PR rather than as a labour-saving device, and especially the need to combine AI with good old-fashioned human intelligence.
Click here to read excerpts from these discussions and the full article.
