White House Comms Director and Senior Advisor to President Biden on his final day in office
- It's harder than ever before to break through. President Biden did 60 interviews this year across broadcast, podcasts, print and YouTube, but the average person doesn't see even a big interview anymore. You have to be omnipresent across channels.
- Most Americans under 35 have moved away from traditional news sources. Your media mix should change appropriately. The rise of the creator has been a very influential development and provided a new platform for people who distrust institutions.
- Misinformation and disinformation are here to stay and will only accelerate with the proliferation of AI. Your job is not complete when you've announced something - it takes an around-the-clock team to monitor and respond to what is being said about it.
